Back to the Picture has been proudly serving San Francisco since 1985. What began as one entrepreneur’s dream has flourished into a vibrant, family-owned business that blends expert craftsmanship with a deep love for art and community.

Owned and operated by the Gomez family, with the support of dedicated longtime staff and talented artisans, Back to the Picture specializes in custom framing that meets the highest standards of design and preservation. Whether it’s a cherished memento, a museum-quality piece, or a bold contemporary work, we treat every item with the utmost care.

In addition to our custom services, our gallery at 934 Valencia Street showcases a dynamic rotation of exhibitions featuring international masters, celebrated national names, and cutting-edge Bay Area talent. From rare prints to original works, we curate with intention and passion — and now in our 40th year, we’re more committed than ever to supporting artists and collectors alike.

We serve a wide range of clients including interior designers, professional artists, collectors, and everyday art lovers. Our signature Frisco Frames line offers gallery-quality readymade frames at accessible prices, available on demand. We also carry an eclectic selection of decorative art, mirrors, and prints to enhance any space.

Whether you're framing your first piece or expanding your personal gallery, Back to the Picture is your trusted creative partner.

📍 Visit us in the Mission District and follow us on any of our socials [links on top of page] to see our latest framing projects, featured artists, gallery events, and exclusive promotions.